New Branding

Welcome to More!
Posted on 06/29/2020

Logo DescriptionWelcome to More!

Washington Township has updated its branding with a new logo that replaces one with George Washington at the center. The new brand image conveys a contemporary outlook while honoring the township’s long heritage (established 1796) and proudly independent thinking.

Logo with tagline“As we reviewed what makes up our township brand, we realized that we had a lot to pack in,” says Trustee President Sharon Lowry. Included on the long list were top ranked schools, award winning parks, libraries and rec center, thriving neighborhoods, and premium shopping, dining and entertainment, along with abundant community events and activities.

“We felt it was important to capture all of it because Washington Township is where it all takes place, whether you are in the incorporated or unincorporated area. The unity of these two parts of the township helps support our growth and prosperity,” says Lowry.

The township’s new tagline – “Welcome to More” – was selected to reflect the depth and breadth of what the Washington Township community offers. It also is an invitation and a promise by Washington Township government. “A tagline that states ‘welcome to more’ is a lot to live up to, but we welcome the challenge,” says Lowry. “Our goal is to always provide a high-quality experience for residents, businesses, and visitors alike.”

The township’s web site, social media, e-newsletter and other communication channels reflect the updated brand that was developed with input from resident and business stakeholders in our community. Over time, the logo will be added to township buildings, signs, shirts, vehicles and streetscape elements such as entry signs and highway overpasses.

“Our goal in undertaking this process was to create brand awareness that encompasses our entire Washington Township community, both incorporated and unincorporated,” said Township Administrator Jesse Lightle said. “We hope that our residents will embrace this opportunity to participate as brand ambassadors and tell others about the many ways our community truly does offer more.”

The new logo replaces one that was created in the 1980s. For the branding refresh, the township worked with U! Creative, Inc., an agency with offices in Miamisburg.